Low Arousal

Poster

Poster designed for Low Arousal. Low Arousal is a method for calmly deescalating conflicts in schools and other institutions opposed to oldfashioned yelling and scolding.
The design plays with the contrast between the headline “KEEP CALM” and the photo of charging knights. The second poster is an unused proposal where the “u” in the danish word “uro” (disturbance) is erased, turning the word into “ro” which is the danish word for calm.